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Navigating with Trust

Personalized Wealth Solutions for Your Peace of Mind

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Comprehensive Financial Planning

Our financial planning services help you work towards goals like retirement, education savings, legacy planning, and charitable support while keeping in mind family protection.

Sail with us to chart your course!

Cash Management Planning

To help you steer a steady course through turbulent financial waters.

Investment Review

Helping your financial assets navigate the currents of the market.

Retirement Planning

Preparing you to anchor during your golden years.

Risk Management Planning

Protecting your ship from treacherous financial hazards.

Estate Planning

Plotting the course for passing on your legacy to future generations.

Tax Planning & Preparation

Paving a smooth passage through tax waters, leveraging tax advantages for charitable contributions, and steering clear of penalties and tax shoals during social security and retirement plan distributions.


True WealthTM Process


Understanding your needs, concerns, and aspirations, providing relevant information and describing the procedure, connecting services to your specific issues, and ultimately determining compatibility and establishing a relationship.


Gaining awareness of your unique perspective and frame of reference, actively listening to your viewpoint, identifying your values, and clarifying your priorities.


Helping you envision your future, set and prioritize personal and financial goals, and develop a financial plan that reflects your values and priorities.


Summarizing and clarifying your insights and knowledge related to your values, priorities, concerns, transitions, goals, and objectives and demonstrating how the proposed financial solutions align with and support your life vision and goals.


Monitoring your progress and helping you stay focused on your personal and financial goals and periodic reviews to ensure your financial plan remains aligned with your life vision and addressing any new issues, transitions, or concerns that may arise over time.

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What Sets Us Apart

Our Credentials

Beverly Whitman


Certified Public Accountant (CPA)

Mark Whitman


Enrolled Agent Admitted to Practice Before the IRS

Our Responsibilities

Fee Only Advisor

As a fee only advisor, Beverly Whitman provides unbiased advice and services to clients for a direct fee.

Fiduciary Duty

As CERTIFIED FINANCIAL PLANNER™ Practitioners, Beverly Whitman and Mark Whitman have a fiduciary duty to act in the best interests of clients, putting clients’ interests above their own.

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Who We Serve

Pre-Retirees & Retirees

Individuals approaching or in retirement who need guidance in preserving and potentially growing their wealth while generating income. 

Anyone Experiencing a Significant Financial Life Change 

Marriage: Combining finances after marriage can bring significant changes to a person's financial life, including shared expenses, joint bank accounts, and planning for the future together. 

Career Changes: Facing or anticipating a job change with a 401(k) requires careful consideration and guidance through this crucial phase.

Inheritance or Windfall: Receiving a substantial inheritance or unexpected windfall can significantly change a person's financial circumstances, requiring careful planning and management. 

Divorce: Anticipating a divorce or post-divorce may require careful planning to develop a post-divorce budget, strategize support arrangements, provide guidance to help safeguard their financial interests

Relocation:  Moving to a different city or country can bring changes in living costs and financial priorities.


Tax Strategy

We steer towards tax-efficient solutions for our clients. Our clients can sail with confidence, knowing that we meticulously examine all aspects of tax planning, including: 

- Monitoring capital gains & losses 

- Analyzing tax advantages for charitable & retirement contributions, like charting the best course 

- Guiding the strategy for social security & retirement plan distributions to avoid financial reefs.

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Why should I use a CERTIFIED FINANCIAL PLANNER™ Practitioner?

A CERTIFIED FINANCIAL PLANNER™ Practitioner offers expert financial guidance, tailored plans, and objective advice to help clients achieve their goals. They cover holistic planning, investments, taxes, insurance, and more, providing a comprehensive approach. With a fiduciary duty, they prioritize clients' best interests, ensuring informed decisions, and adapting plans over time.

What standards does a CERTIFIED FINANCIAL PLANNER™ Practitioner have to meet?

To become a CERTIFIED FINANCIAL PLANNER™ Practitioner, individuals must meet education, examination, experience, ethics, and continuing education requirements set by the CFP Board. This ensures their competency and adherence to ethical standards. The CFP Board's Code of Ethics and Standards of Conduct requires all CFP® professionals to act as fiduciaries when providing financial planning services to their clients. This means they must always act in their clients' best interests, putting the clients' needs ahead of their own and avoiding any conflicts of interest that could compromise the advice given.

What are the benefits of using a CERTIFIED FINANCIAL PLANNER™ Practitioner who is also a CPA?

A CERTIFIED FINANCIAL PLANNER™ Practitioner who is also a CPA offers comprehensive financial expertise with a focus on tax efficiency. They provide holistic financial planning, especially for complex situations, including estate planning. The combined knowledge enables coordination, risk management, and ongoing monitoring. Clients benefit from the integration of two respected designations, saving time and gaining trust in their financial affairs. 

What does a comprehensive financial plan include?

Our clients can expect the following services dependent upon their individual needs: 

  • Cash Management Planning – includes assistance in developing a spending plan, analyze and provide projections of future income needs, plan financially for life transitions, establish an appropriate emergency fund, determine debt management strategies
  • Investment Review – evaluate risk tolerance, analyze investment options given funding goals, values and time horizon, test asset allocation against historical market conditions, evaluate costs, tax efficiency and income potential of investment options
  • Retirement Planning – calculate retirement needs given desired age of retirement, lifestyle spending needs and other goals, analyze retirement income sources, create a distribution strategy that takes into consideration tax and penalties on withdrawals
  • Risk Management Planning – analyze the need for healthcare insurance, auto insurance, homeowners’ insurance, life insurance, disability insurance, umbrella insurance or other liability insurance
  • Estate Planning – assist you in working with an attorney to make sure the necessary documents are in place
  • Tax Planning – provide tax-efficient strategies, including monitoring capital gains and losses, analyzing tax advantages for charitable and retirement contributions, optimizing social security and retirement plan distributions, and managing tax efficiency within investment accounts 

For more information, please refer to our Comprehensive Financial Planning Service List

How many meetings can I expect?

We meet with our clients several times throughout the planning process. The types of meetings that Clients can expect, depending on their individual needs are:

  • Discovery Meeting – this initial and complimentary exploratory meeting serves as an opportunity to establish a relationship, build trust, understand clients' primary concerns and aspirations, assess the scope of engagement, align services with clients' needs, and determine if there is a good fit between the client and the services provided.
  • Client Meeting 1 (with additional meetings as necessary) – this next meeting will focus on defining clients' starting point, enhancing awareness of their unique perspectives, understanding beliefs and behaviors affecting their finances, clarifying true values and priorities, guiding them to envision their ideal lives, and setting meaningful and purposeful goals across various life aspects.
  • Client Meeting 2 (with additional meetings as necessary) – these meetings will summarize and clarify your values, goals, priorities, and concerns, address life transitions, present a draft of the financial plan aligned with your life vision, and discuss its implementation and monitoring. We will also explore strategies to maintain focus on your goals and priorities and proactively plan for future transitions.
  • Ongoing Planning Meetings – these meetings shall occur based on time of year and as clients’ financial life changes occur and will provide regular reviews of the True Wealth plan ensure its relevance to your changing circumstances, values, and priorities. We will also use these reviews to explore any new concerns, aspirations, or life transitions that may arise.

What if I can’t always meet in person?

We offer remote meetings through Google Meeting that allows us to conference within a secure space and share screens which we find helpful in providing plan advice. We also utilize a financial planning software called eMoney Advisor that offers clients a comprehensive financial view, goal tracking, scenario planning, budgeting, retirement planning, investment analysis, secure document storage, collaboration with advisors, educational resources, and strong data security. 

How much does it cost?

We offer convenient, flat fee pricing and our fees are based upon the intricacy of the work to be performed and the time and resources it takes to perform the work. Our fee will be clearly described and outlined in our Financial Planning Agreement. We require a portion of that fee to be paid at signing our Financial Planning Agreement with the remainder of the fee due on a monthly, quarterly, or other agreed-upon billing arrangement. We utilize a secure and user-friendly billing platform called AdvicePay that allows you to pay via ACH or credit card. 

See our Financial Services Overview & Fee Structure brochure for more information.

What happens after my comprehensive financial plan is complete?

After the comprehensive financial plan is completed and provided to you, you may transition to an on-going planning client. As an ongoing planning client, you will receive services and benefits in the following key areas: 

  • Proactive Planning
  • Assistance with Communication
  • Access to Resources
  • Monitoring and Keeping You Informed
  • Continued tax planning 

On-going planning clients will be billed through AdvicePay at a fee that can be paid either monthly, quarterly, semi-annually or annually for these services but can cancel any time.

I’m interested, how do I get started?

We are excited about your interest in becoming a client, the next step is to either fill out our Contact Us form on our website, send an e-mail to, or call our Office Manager, Allison Alexis at (904) 436-5223 to set up a complimentary discovery meeting.

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Our Team

Beverly Whitman



Beverly fell in love with the financial planning profession after working for wealth management firms and seeing first-hand the value that a coordinated approach to finances can make to clients. By combining her expertise as a CPA and as a CERTIFIED FINANCIAL PLANNER™ Practitioner she helps clients see “the big picture” and assists them in minimizing their tax liability through careful planning.

Beverly graduated with a Bachelor of Arts degree in accounting from NC State University and holds a Master of Business Administration degree from the University of Richmond. 

Beverly has over twenty years of experience and holds the following professional designations:

  • CERTIFIED FINANCIAL PLANNER™ Practitioner since 2003
  • CPA (Certified Public Accountant) since 1993

Mark Whitman



Mark's early focus encompassed demand forecasting, supply chain coordination, and financial analysis within leading consumer product firms. His transition to Whitman Wealth Management stemmed from his goal to apply his strategic abilities in aiding the office's paraplanning and tax planning efforts.

Last year, Mark attained the CFP® certification, the standard in financial planning, and has been authorized by CFP Board to use the CERTIFIED FINANCIAL PLANNER™ and CFP® certification marks.  He pursued this achievement as he wants to take his years of experience in planning and be able to help individuals use their finances to design an exciting and inspiring future.

Mark graduated with a Bachelor of Science degree in Management Science – Decision Support Systems from Virginia Tech and holds a Master of Business Administration degree from Virginia Commonwealth University. 

Mark holds the following professional designations:

  • CERTIFIED FINANCIAL PLANNER™ Practitioner since 2023

  • EA Since 2020


Allison Alexis

Office Manager


Allison Alexis is a Florida Notary and currently holds the position of office manager at Whitman Wealth Management. She graduated from the University of West Florida in 2002, earning a Bachelor's degree in legal studies. With over 12 years of experience in the legal field, she has provided support to defense litigation attorneys at both the associate and partner levels. Allison is originally from Pensacola, Florida, and relocated to northeast Florida in 2007.

In 2017, she moved to the picturesque Nocatee community where she enjoys spending time with her family. Throughout her career, she has served as a board member for the Northeast Florida Paralegal Association and her community's homeowner's association. Allison's exceptional attention to detail, organizational skills, proactive approach, integrity, and active participation in the community make her a valuable addition to Whitman Wealth Management.

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